Ghiblifying My Picture Made Me Realise This
2 minuteThe trend of “Ghiblified” images has sparked debate about AI’s role in art, especially among creators. Hayao Miyazaki’s strong opposition to AI animation highlights the contrast between human craftsmanship and AI efficiency’s impact on creativity. This discussion extends to the broader creative industry, questioning whether AI enhances or diminishes artistic integrity.
Ee Vonne Sim
How Trends Are Leveraging Your FOMO
2 minutesTwo examples of this phenomenon are the Stanley bottle craze and the war on Trader Joe’s mini tote bag. Both represent how trends are strategically crafted to exploit our FOMO, ultimately fueling overconsumption. But how exactly do they do it?
Ee Vonne Sim
6 Ways to Build Emotional Connections in Your Marketing Strategy
2 minutesBuilding strong emotional connections with customers has become a cornerstone of modern marketing. In a world where consumers seek authenticity and value, brands that prioritise empathy and trust stand out from the rest. Emotional resonance fosters loyalty, turning casual interactions into lasting relationships. This article explores how to weave empathy into your marketing strategy, creating meaningful connections that leave a lasting impact on your audience.
Angelica Olaguer
Let's Get Reel: Do You Cheat On The Media That You Consume?
4 MinutesLet's Get Reel: Do You Cheat On The Media That You Consume?
Kyian Keith
What is Extended Reality? How Brands are Leveraging XR for Digital Impact
5 MinutesWhat is Extended Reality? How Brands are Leveraging XR for Digital Impact
Ali Hashemi
How Gen Z is Redefining Marketing Strategies
2 minutesGen Z is reshaping marketing with their demand for authenticity, inclusivity and community. This article explores how brands can connect with this generation through social media, influencer marketing, and trend-driven content. Learn why aligning with Gen Z's values is key to building a future-proof brand.
Alessandra
Commercial Brands' Framework For Driving Purpose
5 MinutesShared Value: The Evolution of Your CSR Efforts: Commercial Brands' Framework For Driving Purpose
Ali Hashemi
Blockchain and Giving
4 MinutesCan Blockchain unlock how we support the causes and issues we care about?
Ruhana DaSilva
Influencer Marketing: A New Spin on Word of Mouth (Oldest Form of Advertising)
5 MinutesInfluencer marketing has its roots in the power of word-of-mouth marketing, which has been utilised for centuries to drive brand awareness and loyalty. In this article we explore the trajectory and power of word-of-mouth.
Kyian Keith
Reality Check on AI and the Authenticity Crisis
2 minutesArtificial Intelligence (AI) is revolutionizing nearly every industry, from healthcare to entertainment, but its growing influence has sparked a wave of concern and uncertainty, especially among artists and marketers
Ee Vonne Sim
How Marketing Can Shape and Influence Consumers' Decisions
5 MinutesThe Many Ways Marketing Can Influence a Consumer's Decisions
Kathlyn D'Souza
The Ultimate Guide to Social Media Reports: Key Metrics Every Marketer Should Measure
5 minutesKey metrics to focus on in social media reports.
Kyian Keith
The Future of Influencer Marketing: Transforming Brands and the Creative Industry
4 MinutesIn this article, we’ll explore the future of influencer marketing and how it’s transforming the way brands approach marketing and advertising.
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De-averaging Communities: A Framework for Inclusive Marketing
5 MinutesDe-averaging Communities: A Framework for Inclusive Marketing
Ali Hashemi
The Brands That Said "No Thanks" to Black Friday
4 MinutesREISE Replay: Black Friday is the busiest and most profitable day of the year for most retailers, but these brands stepped up to challenge consumer culture, each in their own way.
Kathlyn D'Souza
Life Imitating Art or Art Imitating Life?
4 minutesThe Intertwine of Technology, Pop Culture & The Questions That Arise
Ju Yi Wong
How Brands and Consumers Can Practice Conscious Consumption
3 MinutesOverconsumption; A Threat to Us and The Planet. How Brands and Consumers Can Practice Conscious Consumption by Ali Hashemi
Ali Hashemi
From Touchdowns to TikTok
2 MinutesHow One Brand is Creating Trust with The Next Generation of Customers
Ruhana DaSilva
Digital Disruption Series: Part 1.
5 MinutesOur Take On Digital Impact; Everything From How We Eat To How We Learn
Ruhana DaSilva
Due Diligence in Influencer Marketing Managing Risk for Both Brands & Creators
3 MinutesDue Diligence in Influencer Marketing: Managing Risk for Both Brands & Creators
Ruhana DaSilva
How TikTok Is Revolutionizing Learning
2 minutesTikTok is increasingly becoming a popular source for information, gradually taking the spotlight from traditional platforms like Google. It’s interesting to see how our habits have shifted in just a few years.
Ee Vonne Sim
The Power of Influencer Marketing: Why It's Effective for Your Business
4 MinutesIn this article, we'll explore the benefits of influencer marketing and best practices for businesses looking to execute successful campaigns.
Kyian Keith
Collaborating with AI: How It Shapes, Not Replaces, Design
2 minutesAI is revolutionising UI/UX design, not by replacing designers, but by enhancing creativity and innovation. Automating repetitive tasks allows you to focus on what matters most: empathy, strategic thinking and personalisation. Learn how AI tools can streamline your workflow and unlock new possibilities for your design projects.
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How to Use Analytics to Make Better Marketing Decisions for Successful Campaigns - Part 2
5 minutesThe significance of audience targeting in driving marketing results.
Ali Hashemi
Social Media’s Big Role in Shaping the US Election Narrative
2 minutesThe US election isn’t just about ballots—it’s a digital battleground, too. From TikTok’s Gen Z influence to algorithm shifts on X, social media is actively shaping what we see and how we think about the candidates. Here’s how these platforms are making waves in the election narrative and what it means for the bigger picture.
Ee Vonne Sim
#FentyBowl Roundup
4 MinutesHow Rihanna Made the NFL Halftime Show Her Own Full-Scale Marketing Strategy
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Maximise Your Brand’s Impact with TikTok Ads: Targeting, Content and Campaign Tips
2 minutesThinking about using TikTok Ads for your business? This guide has you covered. You’ll learn about who’s on TikTok, the trends to watch, and how to use tools like interest-based and device-specific targeting to reach the right people. We’ll also share tips on creating authentic, engaging content and introduce tools like TikTok Creative Exchange and Ads Manager to help you fine-tune your campaigns. By the end, you’ll know how to build ad strategies that make an impact and grow your brand!
Adam Fuad
The Shift In Influencer Marketing & Its Focus
3 MinutesThe Shift In Influencer Marketing & Its Focus
Sonia Selvakumar
Influencer vs. UGC: What’s Driving Beauty Purchases in 2025?
1 minuteIn 2025, beauty consumers are caught between influencer recommendations and unfiltered user-generated content (UGC). While influencers offer expertise and brand credibility, UGC feels more authentic and relatable. This article explores the strengths and challenges of both, revealing why a mix of influencer marketing and real-user reviews is the winning formula for beauty brands looking to drive sales and trust.
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World Philosophy Day
4 MinutesExploring The Universe Of Dune and Philosophical Similarities To Our Modern Era
Ju Yi Wong
How to Use Analytics to Make Better Marketing Decisions for Successful Campaigns - Part 1
5 MinutesThe significance of audience targeting in driving marketing results
Ali Hashemi
Virtual Ethics and Morals From Social Contracts to Smart Contracts
5 MinutesCommunities in The Metaverse: Virtual Ethics and Morals From Social Contracts to Smart Contracts
Ali Hashemi
#BookTok Made Me Read It
4 MinutesTikTok’s Impact on Individual and Industry-Wide Reading Habits
Ylva Nyman
Using AI to Improve Digital Marketing Decisions
4 MinutesSeparating the Decision-maker From the Prediction Maker: Using AI to Improve Digital Marketing Decisions
Ruhana DaSilva
How To Master Marketing Segmentation and Optimise ROI with Audience Intelligence
5 MinutesThe power of audience intelligence in marketing segmentation
Ruhana Da Silva
Is Social Media The Reason We Won't Have Another Pop Legend Like Michael Jackson?
2 minutesThe rise of social media has transformed how we engage with content, making it harder for one figure to dominate like Michael Jackson once did. With algorithms tailoring feeds and a constant flow of new content, the digital landscape offers more opportunities for creators and businesses, but also presents challenges in building universal icons.
Arlene Leow
Digital Disruption Series: Part 2
5 MinutesFrom How We Shop to How We Seek Medical Care
Ruhana DaSilva
Workout vs. Weight Loss: Why You’re Not Achieving Your Marketing Goals
2 minutesStruggling to see results at the gym despite your best efforts? Marketing works the same way. Focusing only on end goals – like revenue or leads – without tracking the right "workouts" won’t get you far. Let’s break down input vs. output metrics for predictable success.
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A Guide To The Best Influencer Marketing Platforms for Creators
4 MinutesThe most popular social media platforms and content types for influencer marketing.
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How to Build a Lifestyle That Works for You (Not The Other Way ‘Round)
2 minutesDiscover how setting boundaries, fostering collaboration, and staying flexible can help you thrive and maintain balance in the fast-paced digital age, plus a timeless lesson from Sun Tzu!
Bryan Chan
What Content Might & Should Look Like in 2025 (According to Us)
2 minLet’s talk about the content trends we’re keeping an eye on this year. It’s a mix of influencers, but with a focus on customer- and employee-driven content, and being real with all our imperfections. We’re diving into what’s actually going to connect—whether it’s long-form content making a return or Gen Alpha stepping up to lead the way.
Kathlyn D'Souza
Thriving as a Remote-First Company: How REISE Builds Strong Client Collaboration
3 minutesAt REISE, remote-first isn’t just about working from anywhere – it’s about working effectively together, both within our team and with our clients. This article explores how we maintain strong collaboration, ensure accountability and deliver high-impact results while operating fully remotely.
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