Using AI to Improve Digital Marketing Decisions

4 Minutes

Separating the Decision-maker From the Prediction Maker: Using AI to Improve Digital Marketing Decisions

Ruhana DaSilvaSeparating the Decision-maker From the Prediction Maker: Using AI to Improve Digital Marketing Decisions

How to Use Analytics to Make Better Marketing Decisions for Successful Campaigns - Part 1

5 Minutes

The significance of audience targeting in driving marketing results

Ali HashemiThe significance of audience targeting in driving marketing results

Digital Disruption Series: Part 1.

5 Minutes

Our Take On Digital Impact; Everything From How We Eat To How We Learn

Ruhana DaSilvaOur Take On Digital Impact; Everything From How We Eat To How We Learn

The Future of Influencer Marketing: Transforming Brands and the Creative Industry

4 Minutes

In this article, we’ll explore the future of influencer marketing and how it’s transforming the way brands approach marketing and advertising.

Kyian KeithIn this article, we’ll explore the future of influencer marketing and how it’s transforming the way brands approach marketing and advertising.

The Power of Influencer Marketing: Why It's Effective for Your Business

4 Minutes

In this article, we'll explore the benefits of influencer marketing and best practices for businesses looking to execute successful campaigns.

Kyian KeithIn this article, we'll explore the benefits of influencer marketing and best practices for businesses looking to execute successful campaigns.

How Brands and Consumers Can Practice Conscious Consumption

3 Minutes

Overconsumption; A Threat to Us and The Planet. How Brands and Consumers Can Practice Conscious Consumption by Ali Hashemi

Ali HashemiOverconsumption; A Threat to Us and The Planet. How Brands and Consumers Can Practice Conscious Consumption by Ali Hashemi

How to Use Analytics to Make Better Marketing Decisions for Successful Campaigns - Part 2

5 minutes

The significance of audience targeting in driving marketing results.

Ali HashemiThe significance of audience targeting in driving marketing results.

Blockchain and Giving

4 Minutes

Can Blockchain unlock how we support the causes and issues we care about?

Ruhana DaSilvaCan Blockchain unlock how we support the causes and issues we care about?

How Marketing Can Shape and Influence Consumers' Decisions

5 Minutes

The Many Ways Marketing Can Influence a Consumer's Decisions

Kathlyn D'SouzaThe Many Ways Marketing Can Influence a Consumer's Decisions

World Philosophy Day

4 Minutes

Exploring The Universe Of Dune and Philosophical Similarities To Our Modern Era

Ju Yi WongExploring The Universe Of Dune and Philosophical Similarities To Our Modern Era

From Touchdowns to TikTok

2 Minutes

How One Brand is Creating Trust with The Next Generation of Customers

Ruhana DaSilvaHow One Brand is Creating Trust with The Next Generation of Customers

The Shift In Influencer Marketing & Its Focus

3 Minutes

The Shift In Influencer Marketing & Its Focus

Sonia SelvakumarThe Shift In Influencer Marketing & Its Focus

De-averaging Communities: A Framework for Inclusive Marketing

5 Minutes

De-averaging Communities: A Framework for Inclusive Marketing

Ali HashemiDe-averaging Communities: A Framework for Inclusive Marketing

The Brands That Said "No Thanks" to Black Friday

4 Minutes

REISE Replay: Black Friday is the busiest and most profitable day of the year for most retailers, but these brands stepped up to challenge consumer culture, each in their own way.

Kathlyn D'SouzaREISE Replay: Black Friday is the busiest and most profitable day of the year for most retailers, but these brands stepped up to challenge consumer culture, each in their own way.

#FentyBowl Roundup

4 Minutes

How Rihanna Made the NFL Halftime Show Her Own Full-Scale Marketing Strategy

Ju Yi WongHow Rihanna Made the NFL Halftime Show Her Own Full-Scale Marketing Strategy

What is Extended Reality? How Brands are Leveraging XR for Digital Impact

5 Minutes

What is Extended Reality? How Brands are Leveraging XR for Digital Impact

Ali HashemiWhat is Extended Reality? How Brands are Leveraging XR for Digital Impact

Digital Disruption Series: Part 2

5 Minutes

From How We Shop to How We Seek Medical Care

Ruhana DaSilvaFrom How We Shop to How We Seek Medical Care

Due Diligence in Influencer Marketing Managing Risk for Both Brands & Creators

3 Minutes

Due Diligence in Influencer Marketing: Managing Risk for Both Brands & Creators

Ruhana DaSilvaDue Diligence in Influencer Marketing: Managing Risk for Both Brands & Creators

How To Master Marketing Segmentation and Optimise ROI with Audience Intelligence

5 Minutes

The power of audience intelligence in marketing segmentation

Ruhana Da SilvaThe power of audience intelligence in marketing segmentation

Influencer Marketing: A New Spin on Word of Mouth (Oldest Form of Advertising)

5 Minutes

Influencer marketing has its roots in the power of word-of-mouth marketing, which has been utilised for centuries to drive brand awareness and loyalty. In this article we explore the trajectory and power of word-of-mouth.

Kyian KeithInfluencer marketing has its roots in the power of word-of-mouth marketing, which has been utilised for centuries to drive brand awareness and loyalty. In this article we explore the trajectory and power of word-of-mouth.

Life Imitating Art or Art Imitating Life?

4 minutes

The Intertwine of Technology, Pop Culture & The Questions That Arise

Ju Yi WongThe Intertwine of Technology, Pop Culture & The Questions That Arise

The Ultimate Guide to Social Media Reports: Key Metrics Every Marketer Should Measure

5 minutes

Key metrics to focus on in social media reports.

Kyian KeithKey metrics to focus on in social media reports.

#BookTok Made Me Read It

4 Minutes

TikTok’s Impact on Individual and Industry-Wide Reading Habits

Ylva NymanTikTok’s Impact on Individual and Industry-Wide Reading Habits

Culture of The Creative Backbone

5 Minutes

How VFX Artists Power Franchises

Ju Yi WongHow VFX Artists Power Franchises

Let's Get Reel: Do You Cheat On The Media That You Consume?

4 Minutes

Let's Get Reel: Do You Cheat On The Media That You Consume?

Kyian KeithLet's Get Reel: Do You Cheat On The Media That You Consume?

Virtual Ethics and Morals From Social Contracts to Smart Contracts

5 Minutes

Communities in The Metaverse: Virtual Ethics and Morals From Social Contracts to Smart Contracts

Ali HashemiCommunities in The Metaverse: Virtual Ethics and Morals From Social Contracts to Smart Contracts

Commercial Brands' Framework For Driving Purpose

5 Minutes

Shared Value: The Evolution of Your CSR Efforts: Commercial Brands' Framework For Driving Purpose

Ali HashemiShared Value: The Evolution of Your CSR Efforts: Commercial Brands' Framework For Driving Purpose

A Guide To The Best Influencer Marketing Platforms for Creators

4 Minutes

The most popular social media platforms and content types for influencer marketing.

Sonia SelvakumarThe most popular social media platforms and content types for influencer marketing.