Influencer Marketing: A New Spin on Word of Mouth (Oldest Form of Advertising)
5 MinutesInfluencer marketing has its roots in the power of word-of-mouth marketing, which has been utilised for centuries to drive brand awareness and loyalty. In this article we explore the trajectory and power of word-of-mouth.
Kyian Keith
The Shift In Influencer Marketing & Its Focus
3 MinutesThe Shift In Influencer Marketing & Its Focus
Sonia Selvakumar
Blockchain and Giving
4 MinutesCan Blockchain unlock how we support the causes and issues we care about?
Ruhana DaSilva
A Guide To The Best Influencer Marketing Platforms for Creators
4 MinutesThe most popular social media platforms and content types for influencer marketing.
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The Brands That Said "No Thanks" to Black Friday
4 MinutesREISE Replay: Black Friday is the busiest and most profitable day of the year for most retailers, but these brands stepped up to challenge consumer culture, each in their own way.
Kathlyn D'Souza
Digital Disruption Series: Part 1.
5 MinutesOur Take On Digital Impact; Everything From How We Eat To How We Learn
Ruhana DaSilva
Virtual Ethics and Morals From Social Contracts to Smart Contracts
5 MinutesCommunities in The Metaverse: Virtual Ethics and Morals From Social Contracts to Smart Contracts
Ali Hashemi
What is Extended Reality? How Brands are Leveraging XR for Digital Impact
5 MinutesWhat is Extended Reality? How Brands are Leveraging XR for Digital Impact
Ali Hashemi
How Brands and Consumers Can Practice Conscious Consumption
3 MinutesOverconsumption; A Threat to Us and The Planet. How Brands and Consumers Can Practice Conscious Consumption by Ali Hashemi
Ali Hashemi
Due Diligence in Influencer Marketing Managing Risk for Both Brands & Creators
3 MinutesDue Diligence in Influencer Marketing: Managing Risk for Both Brands & Creators
Ruhana DaSilva
Life Imitating Art or Art Imitating Life?
4 minutesThe Intertwine of Technology, Pop Culture & The Questions That Arise
Ju Yi Wong
De-averaging Communities: A Framework for Inclusive Marketing
5 MinutesDe-averaging Communities: A Framework for Inclusive Marketing
Ali Hashemi
World Philosophy Day
4 MinutesExploring The Universe Of Dune and Philosophical Similarities To Our Modern Era
Ju Yi Wong
Digital Disruption Series: Part 2
5 MinutesFrom How We Shop to How We Seek Medical Care
Ruhana DaSilva
Let's Get Reel: Do You Cheat On The Media That You Consume?
4 MinutesLet's Get Reel: Do You Cheat On The Media That You Consume?
Kyian Keith
How to Use Analytics to Make Better Marketing Decisions for Successful Campaigns - Part 1
5 MinutesThe significance of audience targeting in driving marketing results
Ali Hashemi
#FentyBowl Roundup
4 MinutesHow Rihanna Made the NFL Halftime Show Her Own Full-Scale Marketing Strategy
Ju Yi Wong.png)
The Future of Influencer Marketing: Transforming Brands and the Creative Industry
4 MinutesIn this article, we’ll explore the future of influencer marketing and how it’s transforming the way brands approach marketing and advertising.
Kyian Keith.png)
Commercial Brands' Framework For Driving Purpose
5 MinutesShared Value: The Evolution of Your CSR Efforts: Commercial Brands' Framework For Driving Purpose
Ali Hashemi
The Power of Influencer Marketing: Why It's Effective for Your Business
4 MinutesIn this article, we'll explore the benefits of influencer marketing and best practices for businesses looking to execute successful campaigns.
Kyian Keith
How To Master Marketing Segmentation and Optimise ROI with Audience Intelligence
5 MinutesThe power of audience intelligence in marketing segmentation
Ruhana Da Silva
How Marketing Can Shape and Influence Consumers' Decisions
5 MinutesThe Many Ways Marketing Can Influence a Consumer's Decisions
Kathlyn D'Souza
How to Use Analytics to Make Better Marketing Decisions for Successful Campaigns - Part 2
5 minutesThe significance of audience targeting in driving marketing results.
Ali Hashemi
Using AI to Improve Digital Marketing Decisions
4 MinutesSeparating the Decision-maker From the Prediction Maker: Using AI to Improve Digital Marketing Decisions
Ruhana DaSilva
The Ultimate Guide to Social Media Reports: Key Metrics Every Marketer Should Measure
5 minutesKey metrics to focus on in social media reports.
Kyian Keith
#BookTok Made Me Read It
4 MinutesTikTok’s Impact on Individual and Industry-Wide Reading Habits
Ylva Nyman
From Touchdowns to TikTok
2 MinutesHow One Brand is Creating Trust with The Next Generation of Customers
Ruhana DaSilva
