Ee Vonne Sim

Business Development Lead

With more than six years of experience in marketing and client management, Ee Vonne has worked across multiple disciplines including social media, paid media, influencer marketing, SEO, CRM and email marketing, as well as creative strategy and content development. Her experience across the full marketing ecosystem has given her a holistic understanding of how different channels work together to achieve business objectives.

Her broad expertise enables her to quickly understand clients' business challenges, identify growth opportunities, and recommend integrated marketing solutions that are both strategic and practical. She enjoys partnering with clients to translate business briefs into effective campaigns that deliver measurable results.

Throughout her career, Ee Vonne has worked with clients across a diverse range of industries, including government agencies, financial services, FMCG, healthcare, gaming and esports, retail, technology, and non-profit organisations. This breadth of experience has strengthened her ability to adapt to different audiences, industries, and business objectives while delivering solutions tailored to each client's unique needs.

How Trends Are Leveraging Your FOMO

2 minutes

January 16, 2023

Ee Vonne Sim Two examples of this phenomenon are the Stanley bottle craze and the war on Trader Joe’s mini tote bag. Both represent how trends are strategically crafted to exploit our FOMO, ultimately fueling overconsumption. But how exactly do they do it?

Two examples of this phenomenon are the Stanley bottle craze and the war on Trader Joe’s mini tote bag. Both represent how trends are strategically crafted to exploit our FOMO, ultimately fueling overconsumption. But how exactly do they do it?

Reality Check on AI and the Authenticity Crisis

2 minutes

September 26, 2024

Ee Vonne Sim Artificial Intelligence (AI) is revolutionizing nearly every industry, from healthcare to entertainment, but its growing influence has sparked a wave of concern and uncertainty, especially among artists and marketers

Artificial Intelligence (AI) is revolutionizing nearly every industry, from healthcare to entertainment, but its growing influence has sparked a wave of concern and uncertainty, especially among artists and marketers

How TikTok Is Revolutionizing Learning

2 minutes

January 13, 2023

Ee Vonne Sim TikTok is increasingly becoming a popular source for information, gradually taking the spotlight from traditional platforms like Google. It’s interesting to see how our habits have shifted in just a few years.

TikTok is increasingly becoming a popular source for information, gradually taking the spotlight from traditional platforms like Google. It’s interesting to see how our habits have shifted in just a few years.

Social Media’s Big Role in Shaping the US Election Narrative

2 minutes

January 16, 2023

Ee Vonne Sim The US election isn’t just about ballots—it’s a digital battleground, too. From TikTok’s Gen Z influence to algorithm shifts on X, social media is actively shaping what we see and how we think about the candidates. Here’s how these platforms are making waves in the election narrative and what it means for the bigger picture.

The US election isn’t just about ballots—it’s a digital battleground, too. From TikTok’s Gen Z influence to algorithm shifts on X, social media is actively shaping what we see and how we think about the candidates. Here’s how these platforms are making waves in the election narrative and what it means for the bigger picture.

Ghiblifying My Picture Made Me Realise This

2 minute

December 18, 2024

Ee Vonne Sim The trend of “Ghiblified” images has sparked debate about AI’s role in art, especially among creators. Hayao Miyazaki’s strong opposition to AI animation highlights the contrast between human craftsmanship and AI efficiency’s impact on creativity. This discussion extends to the broader creative industry, questioning whether AI enhances or diminishes artistic integrity.

The trend of “Ghiblified” images has sparked debate about AI’s role in art, especially among creators. Hayao Miyazaki’s strong opposition to AI animation highlights the contrast between human craftsmanship and AI efficiency’s impact on creativity. This discussion extends to the broader creative industry, questioning whether AI enhances or diminishes artistic integrity.