Olzzonne Quah

Full Stack Developer

Olzzonne is a full stack developer with a strong passion for building web applications from the ground up. With a Master’s degree in Computer Science and a Bachelor’s in Software Engineering, he combines technical expertise with a sharp eye for detail.Driven by curiosity and a love for innovation, Olzzonne is always exploring new coding design patterns or principles, emerging technologies, and the exciting possibilities of AI-enabled systems. He thrives on the challenge of bringing ideas to life. He is able to transfrom from first concept to full production launch application, meanwhile, he is constantly pushing himself to learn and grow.Focused, adaptable, and future-ready, Olzzonne is excited to connect, collaborate, and create solutions that make a difference.

Why We Need Explanations from Generative AI in Digital Marketing

2 minutes

September 26, 2024

Olzzonne Quah As generative AI becomes deeply embedded in digital marketing, it's revolutionising how brands create and communicate. But as the outputs get better, the reasoning behind them becomes harder to trace. This article explores why explainability is no longer optional in marketing – it's essential. From creative justification to brand voice consistency and client trust, discover why understanding the why behind AI decisions is key to using it effectively.