Amplify a Global Launch locally & create conversation
In conjunction with Netflix's Stranger Things Season 4 launch, REISE partnered with Netflix to shout out its arrival in Malaysia through 60 outstanding content creators, celebrities, & artists who are super-fans of the show and an unforgettable event at the heart of Kuala Lumpur.
Leveraging on the hashtag, #BalikKeTerbalik [a cheeky twist on the English phrase of, 'Back To The Upside Down'], REISE took upon allocating key content pillars to the collaborated KOLs which promised localisation as well as relatability amongst the target audience with an aim of building hype & talk-ability on social media.
REISE worked hand-in-hand with every single content creator from their approach to how to position their content to quality and assurance upon delivery.
Innovation & Collaboration
On social media, the creators took creativity and showmanship to a whole new level whilst committing to their roles when it came to content creation which resulted in a high number of views and engagement.
REISE managed to welcome over 50 thousand fans approximately to the official live projection event at KL Tower whilst working closely with core units within Netflix to coordinate guest management.