Laneige Water Bank

This is how REISE, in partnership with Laneige Malaysia brought the glow back to the brand with strategic carousels, punchy TikToks, and an unexpected Threads debut.

With a strategy rooted in relevance, we leaned into punchy TikToks, relatable carousel content and a fresh Threads debut to re-energise the brand’s digital presence. We started by understanding how beauty audiences engage across platforms. Then, we created content that didn’t just look good , it resonated, invited interaction and sparked organic growth. What followed was a shift from quietly present to socially magnetic and all of it was organic.

Cracking the Carousel Code
Reels may dominate the algorithm, but carousels, when done right, build deeper, longer-lasting engagement. For Laneige, we introduced monthly carousel content that tapped into cultural moments, personality quizzes and swipeable humour, including hits like "Which Laneige Character Are You?" These posts entertained, encouraged interaction, sparked shares and helped the brand feel more personal. The results spoke for itself, with an average of 3x more views than standard posts and a tangible shift in how the audience connected with the brand.

When TikTok Found Its Tone
Anyone who’s managed social media knows the pain of watching a post get stuck at 100 views. We knew that with the right hook, the right format and a pulse on what Gen Z finds funny, that ceiling could be broken. Fast. Our TikTok content for Laneige brought a blend of humour, relatability and beauty insights all designed to hold attention within the first three seconds.

With crisp editing, catchy audio and clear narrative scripting, we transformed quiet videos into high-performers, with views organically climbing into the thousands and some even hitting 14k, all without a single cent spent on ads.

'Thread'ing the Needle
While most brands were still figuring out how to use Threads, we helped Laneige show up early and show up right. In May 2025, we kicked off the brand’s Threads journey with a lifestyle-led photo dump featuring the fan-favourite Glaze Craze Tinted Lip Serums. It was intentionally casual, aiming to connect with a younger audience through an unfiltered, nonchalant tone.

Laneige then organically gained 20,000 followers in just one month. We continued the momentum with monthly product spotlights, including the Perfect Renew Reformulation line, all while ensuring the content felt native to the platform and true to the brand.

A Platform-First Approach
At the heart of this glow-up was a sharp understanding that not all content works everywhere. For each platform whether TikTok, Threads or Instagram, we developed content strategies tailored to the audience, the format and the moment. From writing punchy scripts, to designing lifestyle visuals, to actively engaging with comments across platforms, REISE became an extension of the Laneige voice adapting in real-time based on what the audience responded to.

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