Domino's Pizza Malaysia

Inspired by Malaysians’ love for pineapple during Raya, we worked closely with Domino's Pizza to launch their Golden Fiesta Pizzas by creatively tying the association of pineapples to Malay culture. One of our strong suits as an Agency is creative localization and creating conversation-worthy taglines. For Domino’s Pizza, REISE Digital creatively conceptualized the running tagline, "Nenas Itu Emas" , tapping into relatable Malay and Malaysian nuances (Mami Jarum, anyone?), even extending it into accessible concepts like "What Is Your Nanas Level?" and "Berjaya Ke Tidak Dia Nenaskan Family Dia?" - sparking conversations and visible virality online in the Malay community.

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