Clinique

Making Skincare Make Sense Again Through Relatable Routines

Across multiple creator campaigns, REISE spotlighted Clinique’s bestsellers and new launches including Smart Clinical Repair and the iconic Black Honey collection. The 3 Step Skin System emerged as the standout, with creators driving renewed relevance through relatable routines and real results, repositioning it as a trusted daily essential for today’s skincare users.

To spotlight the Clinique 3 Step Skin System, REISE partnered with six KOLs across TikTok and Instagram, ranging from nano to mid-tier KOLs. Each KOL was given the freedom to interpret the routine in a way that felt authentic to their audience. From the playful “1, 2, 3 Cheese” theme to myth-busting content like “Debunking Skincare Myths,” KOLs brought the system to life in fun and educational ways that resonated widely. One standout was Sabrina, whose boosted TikTok content reached over 1 million views, reflecting the strong appeal of simple, credible storytelling.

Instead of polished product placements, the campaign focused on relatability and consistency. KOLs shared their real skin journeys and demonstrated how the 3 Step fit into their daily routines, making it accessible and easy to understand.
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