Latest blog posts

Thinking about using TikTok Ads for your business? This guide has you covered. You’ll learn about who’s on TikTok, the trends to watch, and how to use tools like interest-based and device-specific targeting to reach the right people. We’ll also share tips on creating authentic, engaging content and introduce tools like TikTok Creative Exchange and Ads Manager to help you fine-tune your campaigns. By the end, you’ll know how to build ad strategies that make an impact and grow your brand!

Building strong emotional connections with customers has become a cornerstone of modern marketing. In a world where consumers seek authenticity and value, brands that prioritise empathy and trust stand out from the rest. Emotional resonance fosters loyalty, turning casual interactions into lasting relationships. This article explores how to weave empathy into your marketing strategy, creating meaningful connections that leave a lasting impact on your audience.

Gen Z is reshaping marketing with their demand for authenticity, inclusivity and community. This article explores how brands can connect with this generation through social media, influencer marketing, and trend-driven content. Learn why aligning with Gen Z's values is key to building a future-proof brand.

TikTok is increasingly becoming a popular source for information, gradually taking the spotlight from traditional platforms like Google. It’s interesting to see how our habits have shifted in just a few years.

Separating the Decision-maker From the Prediction Maker: Using AI to Improve Digital Marketing Decisions

Overconsumption; A Threat to Us and The Planet. How Brands and Consumers Can Practice Conscious Consumption by Ali Hashemi

How One Brand is Creating Trust with The Next Generation of Customers

Our Take On Digital Impact; Everything From How We Eat To How We Learn