Irwan Prasetia

With more than nine years of experience in growth and performance marketing, he has built a reputation as a results-driven marketer who combines analytical rigor with strategic intuition. His expertise spans paid media, tracking and attribution, data analytics, conversion funnels, and growth strategy, helping businesses scale efficiently across multiple markets and industries.

Having managed campaigns across the US, Australia, Singapore, Malaysia, Thailand, the Philippines, Indonesia, Germany, Austria, the Netherlands, and Switzerland, he brings extensive international experience working with DTC brands, eCommerce businesses, B2B companies, and lead generation campaigns. Throughout his career, he has joined with high-growth brands and agencies across Singapore, Malaysia, and the United States, gaining deep expertise in scaling businesses.

Success in today's marketing landscape requires both creativity and technical excellence. By blending data-driven decision-making with strong market instincts, he helps brands uncover growth opportunities, optimize performance, and achieve measurable results at scale.