Latest blog posts

In 2025, beauty consumers are caught between influencer recommendations and unfiltered user-generated content (UGC). While influencers offer expertise and brand credibility, UGC feels more authentic and relatable. This article explores the strengths and challenges of both, revealing why a mix of influencer marketing and real-user reviews is the winning formula for beauty brands looking to drive sales and trust.

The most popular social media platforms and content types for influencer marketing.

In this article, we’ll explore the future of influencer marketing and how it’s transforming the way brands approach marketing and advertising.

Influencer marketing has its roots in the power of word-of-mouth marketing, which has been utilised for centuries to drive brand awareness and loyalty. In this article we explore the trajectory and power of word-of-mouth.

In this article, we'll explore the benefits of influencer marketing and best practices for businesses looking to execute successful campaigns.

The Many Ways Marketing Can Influence a Consumer's Decisions

How Rihanna Made the NFL Halftime Show Her Own Full-Scale Marketing Strategy

Due Diligence in Influencer Marketing: Managing Risk for Both Brands & Creators

The Shift In Influencer Marketing & Its Focus